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Monday October 17, 2005

Bring it on, baby!

The Challenge is afoot…are you in with 10? Chances are if you’re reading this, the first of my daily (or near-daily) blogs on 10 (I’ll be calling “The 10 In 10 Challenge” 10 for short), then you’re ready to make some incredible changes in your life and your body—and you’re committed to doing it right. That means a gradual fat loss, not weight loss, and increasing toned, firm, calorie-burning muscle.

Here’s the deal: I’m going to blog what I’m doing to discard my 10 in 10—but I gotta tell ya, I’m going to top that goal. Some of this is covered in the “The Challenge” link to your right, but the basic story is as follows: I’m human. Hey, how ‘bout that! I put on way too much body fat over the past year and a half for my liking. Some of this was, so I thought, out of my sphere of management (more on the reality of what you can manage and what you can’t later in the blog), but most of it was due to poor attraction statements.

I know, I’m teasing you. Hey, it’s my first blog on 10, so I have to have some fun! You guys want to know how a fitness pro can get fat, right? Well, we can. Granted, I’m not “fat” as in my former obese self, but I managed to put on an extra 25 pounds of body fat over and above what I’ve carried over the previous 5-6 years.

How? A combination of elements I covered in Chapter 5 of Fit Over 40, such as a back and knee injury (non-training related) and the loss of a close relationship….all in a matter of a few weeks. Yikes. I also have the added challenge of a condition known as viscosity-induced hypoxia…or so I’ve been told. Basically, the years of abuse of my body managed to close off some of the vital oxygen pathways to the brain so, during exercise, I began to feel lightheaded frequently. This soon changed to feeling lightheaded even during a causal stroll! How horrible for a bodybuilder who makes his living from fitness, eh?

Well, all things can have their reasons. I’m now back on the war path and using some innovative and effective means of countering the hypoxia. So far, so great…and it will just keep getting better and better. I will cover what I’m doing in future blogs.

The bottom line is that in order to see my abs (as I’m used to), I need to shed 25 pounds of unwanted body fat. There…how many times do you hear this kind of honesty from a guy who makes his living from being in top shape? Am I ‘ashamed’? Of course not. Yeah, I went through some of that mental garbage, but I grew more and more determined to find what there was to learn in this, learn how I could have avoided this negative attraction state, and then teach others (you!) how to do the same. It’s all good…and my body responds very quickly to exercise and nutrition. In fact, I fully expect to discard 20 pounds in 10 weeks.

I would advise that you not set your standards this high. Believe me, this is not meant to be insulting to your drive. Rather, this is being a good coach and supportive of what 95% of you require: a balanced, long-term, easy-to-manage fitness and nutrition lifestyle. No more yo-yo dieting, bingeing, and junk like that. This is the real deal.

In case you don’t know why 10 is so important, please read “The Epidemic” (link to the right). I’ll be posting my controversial but rather (erHUM) innovative look at body fat and its relationship to our oil needs in another blog as well. Bottom line: this is something far more than vanity or even feeling better. Those 10 (or 20, or 100) extra pounds are robbing you of your life and your children of their right to live fully.

Now, for a bit of bluntness—after all, this is a blog, my blog, so you guys (and gals…I say that as an inclusive term) had better get used to Jon’s big fingers (mouth) and opinions. It comes with all the freebies. : ) It’s all good, and I respect those with differing opinions, but please…no comments about “keeping my opinions to myself” on my blog. Deal? Good! Also, please…no comments on grammar. I just won Forbes Magazine’s Best Of The Web for my fitness blog, so hey…I can write. You try and write 1,000 words every day and see how you do, cool beans? Think “content”, not “Monday morning editor”, and we’ll get along just fine.

I’m also pretty damn funny at times…but that’s (you guessed it) another blog. Here I am already laying down the rules. You’ll love me or…like me bunches.

Now, to the matter at hand…what is this all about other than a challenge to discard 10 pound of fat in 10 weeks? Well, this is sorta like my daily diary, exposed for the world to see. I tossed the key to the book in your hands, and you may sleuth and voyeur as much as you please. I will hide little to nothing from you—you’ll be getting the juice here folks, not the pulp fiction.

I’ll be blogging my daily meals sometimes; other times my workout for the day. Sometimes just thoughts to inspire, or even my own struggles. You can feel free to comment away.

I’m starting this off with a bang since it’s the Monday after my birthday, or almost exactly 10 weeks until January 1st, 2006. Are you going to be 10 or more pounds leaner, or 3-6 pounds heavier? It’s your choice…and if you’re here, you better be ready to have fun, work hard, and get some results. The difference is that this time it’s for life.

First, I’ll show you how I eat in a typical day to lean out. You’ll see that it’s…well, a lot of food. I follow my own principle called MasterMeals™, which is covered in detail in my online audio and training package called M-Power. You’ll see how this principle works for me and why over the next 10 weeks…or longer. This blog does not end January 1st my friends…oh, no. This is a journey, and you’re expected to participate!

Here’s today’s menu, which is a meal or so shy of my goal:

Monday

MasterMeal 1
Spicy Chicken and rice (range-fed chicken breast, 6oz; 1.5 cups cooked organic brown rice; 1 cup cooked mixed veggies with 1 teaspoon coconut oil; 1/3 yam; spices to taste
MasterMeal 2
Beef and Vegetables (range-fed beef; 6 oz; 2 cups mixed veggies cooked in 1 teasp. coconut oil; spiced to taste)
MasterMeal 3
Repeat MM1
MasterMeal 4
Jon’s Tuna Concoction: one small can of tuna mixed with celery, a bit of Granny Smith Apple, some non-fat yogurt, 1 teasp. Miracle Whip Lite, and dill relish; 2 slices Ezekiel Bread toasted on high heat in a skillet with 1 tbsp coconut oil. Yum!
MasterMeal 5
Revolution Protein Bar (due to concert and impending hunger!)

When training heavy and hard (which I’m not doing yet…I’m merely walking and doing cardio work with light weights), I will consume 5-8 MasterMeals per day. A “MasterMeal” is simply the ideal macronutrient ratio for my body (determined by my LifeAssess™ Profile, again from M-Power, and myself, of course—I am the nutritionist around these parts!) and the ideal calories per meal. The trick is to consume no snacks, only MasterMeals each composed of the same number of calories. If your ideal meal (your MasterMeal) is 400 calories and 40% protein, 30% carbs and 30% fat, then each meal you eat is composed of fods that make up this formula. Why? Well…I’ll tell you…IN ANOTHER BLOG…(Oh, I’m bad…)

Some days your body will be hungry every two hours. Great! Feed it!! Other days your body will require only 3-4 MasterMeals (or MMs) per day. Fine…let it be your guide. The net effect is one that tricks the metabolism into never slowing down. That means you’re burning fat day in and day out.

Frankly, most people cannot believe you can eat this much food and discard fat—well, welcome to secret number 1 of about, oh, 1,000 I’ll be sharing with you. You can, and you should. You should never, repeat never allow yourself to become really, really hungry. A bit of hunger is to be expected toward the evening, and that can aid in some fat burning, but you should never utter the words, “I’m starving!” You need to eat…you just need to eat the right foods in the right proportions and exercise.

Now, before I close this first blog, you may be asking yourself, “Hey…what’s up with that organic stuff, and why did Jon chow down a protein bar?”

Interesting story—I never bought into organic foods until recently. When I cut the majority of excitotoxins, such as MSG and other chemical additives, out of my nutrition plan, my sugar cravings literally vanished. I rarely have them these days. Even in my best shape, I had some cravings every three-four days, but now…well, I can go a week with a piece of birthday cake in the refrigerator and not give it a thought. That is the power of MasterMeals and organic foods (no MSG!)

The protein bar is a rare thing for me when I’m “dieting” (a word I rarely use, as those meals above were hardly suffering!), however I was in a pinch. I’m writing this the day after to get the blog started off on a Monday, so I’m here to report two things: one, beware of mosh pits; and two, mosh is great exercise. You want the details, right? Well, tune in tomorrow. My neck will feel better by then anyway. {10}

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Comments (23)

James sadd said:

Hi Jon, How does one overcome probs with complete change of eating habits , also ‘master meals4/5times daily as stated may well be impractical….can the ‘master’meals be substituted for alternatives at 400cals per meal and can you advise which.
Tuna no probs, Chicken no probs as later day meal(But breakfast????) FISH for later meals preferred but Breakfast probs…No Eggs???
Your advice would be appreciated regards
James 70 years age need to lose 17lbs

Posted on Oct 23, 2005 05:55 AM

Jon Benson said:

Hi James;

These are my MasterMeals™…you and everyone else must discover their own. I’m blogging today about the MM principles (hey, I’m giving away what I sell…my CPA just LOVES me…) so it will all be a bit more clear.

Still, most people will need a bit of professional help to narrow down the ‘type’ of meals: high protein, higher carb, low fat, high fat, medium fat…it’s all confusing, but every dietary plan from “Atkins” to “Ornish” works with MasterMeals, as this is a ‘concept’ of eating, NOT a diet (god forbid.)

So, yeah…eggs are great, and I eat them several times a week. But when you wake up at 12-1pm, well…you know.

Now, 400kcals may be too much or too little for you. Depends on your current condition, goals and so-forth.

Lastly, “impractical” is the thing we nutritionists and bodybuilders hear the most about our eating plans. I’ve had to ‘bend the rules’, but I’ve made it the most practical thing you can imagine, and I work crazy hours! I know people on MM who travel all over the world and pull it off.

The key is not to focus on what doesn’t exist: perfection. It’s simply an illusion. Focus instead on “excellence”. Anyone can be excellent, and that doesn’t mean being perfect.

Here’s a golden trick for you (hey, it pays to read the comments everyone!): if you think eating say 4-6 meals is less practical than 2-3, simply take the same meals you’re eating now, clean them up (i.e. get the junk out, but basically keep them the same for a week or two minus the sugar and refined garbage) and then cut each meal in half. Simply carry a baggie or a small container with you (this is just for a few weeks) if you’re out to take the rest home…a “doggie bag” if you will. Then watch…you’ll be hungry in about 3 hours, and you’ll eat the rest. It will seem quite natural.

The difference? You’ve just saved your system from taking in way too much fuel at once and storing the excess as fat. You’ve also increased your internal heat 2x over that one meal alone through nutrient-induced “thermogenesis”. The hotter your insides (speaking loosely hear), the more calories you burn.

Posted on Oct 23, 2005 01:31 PM

Diane said:

Hi Jon:
Just getting caught up on my emails and I’m “in”. Though I’ll be away from home for the entire month of Dec, I am committing to doing it right until Dec 2nd, and will do my best to stick to acheiving my goal away from home.
What exercises can you recommend away from home without access to a gym?
Your words continue to inspire, add fuel and motivate me towards my goal…I can see clearly now!!

Posted on Oct 23, 2005 10:33 PM

Jon Benson said:

Remind me and I’ll post a blog on it. Jan, the head of M-Power’s training staff, has some wonderful in-home or even at-the-office exercises. Quick ideas include stair climbing, one of the very best cardio and lower body exercises you can do, “bottle curls”, where you fill 2 1-gallon milk jugs with sand and do curls with them. You can also do presses. Also decline push-ups, with your feet up on a couch. One-legged squats, holding on to a stable object…very difficult! You can train anywhere, as my friend and partner Clark Bartram clearly demonstrated in his video and e-book.

Posted on Oct 23, 2005 10:47 PM

George said:

Ref: Your comment to Jan, why put sand in the jugs, with water they will weigh around 10lbs each, lots if you are doing many reps, and you can empty them for transport.

At the office, every time I go for a Coffee, (I know too often), while it brews I walk up and down three flights of stairs at least twice. (Limited by Knee problems).

Regards George (age 59, working on those last 20lbs)

Posted on Oct 24, 2005 03:22 AM

George said:

Jon,

Have you investigated EDTA for your hypoxia? It is fantastic for cleaning out all that accumulated crud in the veins and arteries. I used it, and despite being in pretty good shape for my age (59), I feel 10 years younger.

Posted on Oct 24, 2005 03:48 AM

John Fields said:

Hey Jon,

I purchased your ebook Fit Over 40 and it has really inspired me (it also inspired my 64 year old mother when she saw what those older women looked like after using weights). Now I am REALLY intent on getting your ebook “7 Minute Muscle.” When is that coming out. I WANT IT! Thanks! How am I going to make all of this stuff work if you are holding out on giving me the tools? Forget the freebies, I need 7 Minute Muscles!

Posted on Oct 24, 2005 09:54 AM

Pamila said:

Hi Jon,

I’m in for the 10 in 10! I try to eat 40 protein, 40 carb and 20 fat. It is very time consuming to try to figure each meal. Do you have any suggestions?

Thanks so much. Pamila

Posted on Oct 24, 2005 10:27 AM

Jon Benson said:

To George: Who’s “Jan”? : ) Let’s see…”Ben”…”Jan”…I’m developing multiple personality syndrome (shhh…I’m writing now…)

heh.

I love blogs. And yes, I know you were writing to Jan above me. Just couldn’t refuse.

Anyhoo…sand is just the start. You can add pebbles and rocks after that (seriously) to increase the weight. Then ‘water’. Water will really jack the weight up, probably so much you’ll need a stick between the two jugs.

EDTA is ‘very high’ on my list. I’m currently investigating a supplement which, so far, boasts honest from the creators and a lot of valid testimonies. Liquid EDTA is their angle, and they’ve been upfront: it’s 95% as effective as IV EDTA, but they are quick to point out that if you have the time and money, IV is the way to go for that extra 5%. Since I do not have any issues with my heart (that was ruled out years ago) I too came to the conclusion that ‘occlusion’ (heh again) was the key…not where most people experience it, but in the tiny little half-micron sized vessels that feed the brain o2 via hemoglobin. The thicker the blood, and the more compact those vessels are due to sludge, the greater the hypoxia. Put my genes (thick blood, high trigs) with poor living (15 years of it prior to my transformation 8 years ago), and there you have it. Thanks G.

Posted on Oct 24, 2005 01:11 PM

Jon Benson said:

To John: 7MM is due out around the end of this year. That’s all I can say, otherwise I’d have to call the Secret Service.

Seriously, the delay has been due to a much-needed rest and the launch of M-Power, which took off like a rocket. I’m taking a writer’s break in November to finish the book. I get these emails literally daily, so don’t worry…I have MY gigantic why! Thanks for the interest…and if anyone else wants to read about it: click here. Nothing to sell…just info and a signup form.

Oh, and yes…I’m serious. 7 minutes. I can do 21, but I’m bigger than you and so is my dad.

After 14-21, I’m totally fried, and I can easily maintain and even grow from 7. Well, ‘easy’ meaning “without undue complication”, not as in “hey, 7 minutes is EASY!” It’s simple, but it ain’t easy. Then again, most stuff in life that works can be defined using that as an axiom, eh?

Posted on Oct 24, 2005 01:19 PM

Jon Benson said:

Pam; Shoot for MasterMeals (getting one meal and repeating the basics) rather than guessing at each meal. One way to do this is visually; using the same types of carbs, proteins and fats (not the same ones, the same basic categories) will allow you to visually see that 40/40/20. The other solution is have people do this for you in a plan. To me, that’s worth the cost. M-Power features this perk, as well as other services.

Posted on Oct 24, 2005 03:26 PM

Karen L said:

James sadd - may i just encourage you? how awesome that you see there is something YOU can do to make positive changes!! and that you’re never too old to make those changes!

i’m younger than you, but i’ve had to make some serious food-choice changes, too.

i’m learning to look at food totally differently than i have before - more as fuel or even a ‘drug’ instead of something to make my tongue happy (altho i like to do that, too!).

i’ve learned to eat raw broccoli for breakfast - well, actually at 5 AM before my work-outs. and i gave up cow’s milk.

so just pick a couple of things to change for now - like Jon suggested - and give them a go. once you’ve got them under your belt, find another area to change.

good luck and you’re plugged in to an awesome place!

(thanks, jon, for this!!! i’m ‘in’, too!)

Posted on Oct 24, 2005 05:35 PM

Colleen said:

Hi Jon,

I see that you have coconut oil with your meals. Why? Does it have a strong coconut taste?

Thanks

Posted on Oct 25, 2005 08:20 AM

Jon Benson said:

Colleen; check the recipes section. Coconut oil is a great saturated fat that’s processed more like a carb due to its MCT structure. It does not have a strong coconut taste…a very unique taste that I really enjoy.

Posted on Oct 25, 2005 09:08 AM

Karen said:

Hi Jon

I have just subscribed to the 10 in 10 challenge, I am feeling a little lost with all of this. Am I missing something? Is there an actual program I am to follow? Sorry if this sounds like I am out in left field. I am reading your blogs, but how does all this pertain to me personally. I really don’t know how many calories I need to eat or how many to subtract. I have not seen any exercises, are there ones I should be doing? I think I am missing the point of the 10 in 10 challenge. You are telling us what works for you, but I don’t know how this is supposed to help me. Could you please help me out here, I am kind of feeling a little foolish.
Thank you so much
Karen

Posted on Oct 25, 2005 04:16 PM

Jon Benson said:

Karen; take a glance at all the links on the right hand side. They explain what 10 in 10 is. It’s not a program to follow, but rather a group of people committed to discarding 10 pounds of fat in 10 days. I set the tone by literally logging everything I eat and practically think for ad infinitum. : ) Many readers are a part of M-Power so they have a good direciton. Others are learning from osmosis. I invite questions, and I’ll have MANY future blogs on my system of eating (MasterMeals) and exactly what “I” do to get lean. Hope that helps, and by all means don’t feel foolish. Just start at the start and see how that helps.

Posted on Oct 25, 2005 07:28 PM

Jim Clark said:

I can eat healthy food, no problem but those refined sugar products seem beyond control and elimination. I’ve got it bad. I want to do 10 & 10 but do I want it bad enough? Any tips on kicking the sugar (mental) addictions? Thank you for this great and free resource. Jim

Posted on Oct 25, 2005 09:40 PM

Jon Benson said:

Jim;

What legacy do you want to leave behind? That’s a big question, but the more you associate it with the food you consume, the more likely you’ll be to ‘want’ anything it takes ethically-speaking to get the job done.

Here’s a great way to kick sugar: first, go organic. Cut out anything that has “natural flavors”, MSG, etc. in it. Second, take 1,000mg/day of magnesium. Third, eat frequently. Just those three things will curb even the worst (i.e. mine) sugar cravings.

Seriously, the no MSG thing is huge…don’t overlook it!

Posted on Oct 25, 2005 10:55 PM

Steve Ingram said:

Hi Jon,
I noticed you say “Second, take 1,000mg/day of magnesium.”, but when I look on the back of a ‘standard’ vitamin supplement container, it says 100mg is 25% of a daily requirement. I know we’d just pee out the ‘extra’ but I just wondered if there was something specific about magnesium that made you single it out, specifically?

cheers!

(now to catch up the next 10 days :) )

steve

Posted on Oct 27, 2005 02:27 AM

Kristy said:

Okay, I’m in. I’d been doing really well with my weight loss and then I moved across the country and you know how life happens. I’ve been living in a hotel for the past month so my eating’s been out of control and my exercise has been sporadic. I’m moving into my house this weekend so things should get normal again soon. I think this week, I’ll try to read through all this and then jump in with both feet next week when I have an actual kitchen to cook food in and can exercise without waking up the whole building.

Posted on Nov 02, 2005 12:15 PM

Cali said:

Hi! I’m in on the 10 in 10. I’m a new MPower member and am amazed and a little overwhelmed at all of these incredible resources. I just started a Boot Camp class 9 days ago. We work out outdoors from 6-7 am. It’s tough, but I feel awesome afterward. Plus, I want to eat healthier. I’m excited about the journey! Thanks, Jon!

Posted on Jan 15, 2006 08:13 PM

bob said:

bwah hah hah!

Posted on Feb 02, 2006 02:04 AM

Jon Benson said:

Everyone, meet “Bob.”

Don’t laugh…that large thing on the side of his head is the cause of his mental problems.

Be kind to Bob.

Bob…do you wanna snacky-wacky?

Posted on Feb 02, 2006 10:27 AM

Comments are now closed for this entry.

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