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Words alone are inherently innocent and powerless.
Yet they can be immensely powerful in the possession of someone who knows how to use them to persuade others to follow their lead.
Words are even more powerful when used by individuals who know how to steward this power to sell and persuade with honesty and integrity.
This is the power of Ethical Persuasion™.
Ethical Persuasion is a capacity and skill that very few have mastered or learned.
It is the polar opposite of manipulation and coercion (which is what the vast majority of copywriters turn to when they try to market their products and services)
This is why so many people have an aversion to marketing and sales. It can feel slimy and manipulative.
What if I showed you how to market and sell in a way that was far more persuasive than the typical approach that everyone teaches, while operating in even greater integrity and alignment with your values?
When you’re able to do this skilfully, in a way that is both confronting and comforting, you’ll inspire new hope and possibility in people’s hearts, minds and souls.
When you learn how to properly harness the power of Ethical Persuasion, you’ll transform yourself into a bold and benevolent leader that can consistently guide people into new realms of possibility, beyond anything they could have ever imagined.
When you create this type of experience for people, their natural instinct will be to follow your lead, buy from you, and continuously invest in your offerings, for life.
My name is Jon Benson and over the last 15 years I’ve helped thousands of entrepreneurs reach millions of people online and make ungodly amounts of money ($12B+ and counting)
How? By teaching people how to write compelling marketing and sales copy.
While I’m most notably known as the inventor of the Video Sales Letter (VSL),
I teach people how to master the art and science of Ethical Persuasion.
Ranging from how to write high-converting VSL’s to webinars, emails, long-form sales letters, upsells, headlines, ads, leads, advertorials, product launches, etc.
You name it… I can help you make more money from it.
In fact, I regularly see my customers and clients exponentially increase their sales and conversions using the principles I teach.
Whether that’s through working with me directly in my private one-on-one coaching and consulting (typically reserved for top clients and high-growth companies with offers at scale) or through one of our signature trainings and certification programs.
Whether you’re looking for a multi-million-dollar hook, or that special X-factor that will explode the sales of your products and services…
Or you’re looking to unlock a whole new sense of personal power in your ability to market, sell, and supercharge your earnings (one that you will carry with you for the rest of your life)
…You’ve come to the right place.
I’ve helped thousands of business owners discover how much more they can earn and how much easier their lives becomes when they master their marketing and sales copy.
Many of my clients (such as Natural Health Sherpa, BioTrust, and Pimsleur) have gone on to create some of the top product offers of all time…
And many of my clients have started, grown, and scaled global 7-, 8- and even 9- figure empires using the marketing superpowers I helped them develop.
And now it will be my honor to help you become the NEXT big success story.
bring youTo Help You Reach More People And
Sell More of Your Products And Services
BNSN has been trained on marketing campaigns from the world's top copywriters. So it understands the patterns and mechanisms of persuasion far better than any other AI.
Within seconds, you'll have your completed Buyers Blueprint — a roadmap of words that connect to and sell your most ideal buyers. From there, you can create the sales copy you need with a few clicks.
No prompts. No guesswork. You can even clone copy you love and BNSN will use it as a pattern for your own offer.
Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK.
If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money—he’s well worth it!”
Jon is a freakin’ badass. The man has given me more ideas and made me more money than I can count.
When it comes to conversions, copy that sells, and marketing, strategy… he can 3, 4, 5X the results.”
I contracted Jon to work with me for an opt-in page that ended up almost doubling my conversions. His ideas and the way he thinks are just otherworldly. He’s one of the best investments you can make.
Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK.
If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money. He’s well worth it!
I’ve worked with Jon for many years as a copywriter and recently as a copy coach for a few new products. Spent $15K and made it back within a few days of testing Jon’s ideas. We’ve hired him numerous times for our BioTrust VSLs, and his ideas beat the controls virtually every time. The man is a beast.
I’ve hired a lot of writers and coaches. Jon’s ideas are the only ones I took as is…and they turned into a 7-figure win.
Many of my clients have gone on to start, grow, and scale global
7-, 8- and even 9-figure empires using my “marketing superpowers.”
And now it will be my honor to help you become the NEXT big success story….
OPEN, CLICK, BUY is a renegade email manifesto that is turning the Internet marketing world upside down…and making small fortunes for everyday Joes and Janes.
If the thought of making more money from every email you send appeals to you…and if you have the COURAGE required to read this bold, uncensored, and downright controversial Email Manifesto, then…
OPEN, CLICK, BUY will show you how to obliterate your prospects' chances of saying no or ignoring your emails through the use of the 21 tried and proven email “tricks” (all perfectly legal, ethical, and even entertaining!).
I have actually conducted lots of split tests and can confirm pretty much anything that Jon recommends from start to finish. Everything is backed by research and testing, and that's what made it a perfect fit for my business goals.
If you've been around marketing for more than a few months, you've probably seen VSLs…. Well, I'm the crazy guy who invented them.
The VSL has been responsible for generating billions of dollars in sales every year for marketers all over the world.
While I’m most notably known for being the inventor of the Video Sales Letter (VSL),
I’m also the creator of CopyPro, the world’s first and only automated copywriting software powered by AI.
I know that sounds a bit weird, but it’s making marketers millions of dollars…and saving people like you a ton of time spent writing all their copy themselves or spending thousands of dollars hiring expensive copywriters….
Even though copy has always been a passion of mine, I'm a deep thinker at heart who is passionate about words, love, philosophy,
and persuasion.
My real journey into the world of online marketing began at 38, when I nearly died from a massive heart attack….
I made a vow to myself that day.
Here’s what it was:
Working with me one on one will give you an unfair advantage and catapult you into a new tax bracket.
Fair Warning: This Is Expensive and Only for the Elite Few.
Over the last eight years, I’ve worked with the best of the best: guys like Frank Kern, Joe Polish, Kyle Leon (before Venus Factor was a $50M brand), Joel Marion (BioTrust), Jay Abraham, Ryan Deiss (Digital Marketer), Wes Virgin (before Fat Diminisher was a 10-figure sales machine)…and countless more.
Every one of them will tell you I’ve helped them make a fortune—without a single exception. These are industry legends, masters at their craft already, yet they each sought out my guidance on how to multiply the power and revenue-pull of their offers.
I transformed their hooks, funnels, VSLs, sales pages, webinars, upsells, and entire backend marketing and “post-sale” systems.
Click the link below to see if you qualify.
