Are You Making These Critical Mistakes In Your Emails?


Jon Benson

When you're trying to craft engaging email marketing content that boosts open rates, cultivates brand loyalty, and enhances click-through rates (CTR), you might feel a bit lost.

If that's the case, you're in good company. I was in the same boat when I first dipped my toes into the world of digital marketing.

I was swamped with questions, likely similar to the ones you're wrestling with now:

“Do I need to invest in professional copywriters? Should I spend hours on end trawling through Google for insights from SEO experts? Or is it time to throw in the towel?”

These questions were a constant source of stress.

I missed numerous opportunities because I was unaware of one crucial element. I'll reveal what that is shortly.

Myth #1: You should hire expensive copywriters

This myth is all over the place these days. I bought into myself, so if you have, don’t feel bad. It happens to the best of us.

The truth is that this approach rarely works because AI tools like ChatGPT and Claude, along with clever software like my own, now empowers virtually everyone to create copy proven to work without the needless expense. This may be a bit of a surprise, or perhaps you already knew this. Either way, it’s good to be reminded of the truth, right?

Myth #2: Google all the internet marketing gurus

Let's talk about Google, our friend and foe in online marketing.

You might have found me on Google, so it's not all bad. But, there's so much misinformation out there that it can be confusing. For every real marketing expert on Google, there are thousands of fake ones.

Good news: you've found a real email marketing expert.

I tried for years to figure out email marketing strategies and faced many failures.

Writing sales letters was easy for me, but email copywriting was a different beast.

Then I discovered Persuasion Triggers and the 4 “levels” of consumer persuasion.

I call these the 4 parts of the “Buying Brain.”

After some trial and error, I created The EPIC Email System. Over the past 14 years, I've become known as the “Godfather” of the Video Sales Letter (VSL) and one of the few copywriters who've sold billions of dollars' worth of products. However, today? Most of my income comes from automated emails.

I'm not saying this to show off. I just want you to know you're in good hands.

Remember this: information overload can stop you from taking action. It's better to act on one marketing strategy than to keep looking for the “perfect” one. That's why I think you'll like what I have to share. It's not perfect, and neither am I. But it works for most online marketers who stick with it. Fair enough?

Myth #3: Giving Up Is An Option

You're on the brink of mastering the craft of creating email campaigns that not only get opened but also turn readers into die-hard fans. You're just a step away from striking gold. It's not the time to quit because success is within your reach.

I'm here to guide you to it.

Now, let me share a breakthrough that has not only propelled my online marketing efforts but is also aiding other digital marketers…

The key to success lies in overcoming Blank Page Paralysis.

Blank Page Paralysis is that daunting moment when you stare at a blank page, that blinking cursor of doom, and wondering what to write.

Even seasoned copywriters experience Blank Page Paralysis, and it can seriously hamper your email marketing efforts.

The key for many copywriters and marketers is to start with something rather than nothing. Just looking at emails you already know convert, even if it's just to get ideas, is truly a game-changer. This was my “eureka” moment, and everyone I work with says the same.

EPIC Email and are two solutions I created to help marketers, copywriters, and online business owners overcome Blank Page Paralysis for good. They're tools you should consider if you're serious about creating emails that engage, inspire, and sell your offers.


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