Don’t Buy Into The Fear Of “Inbox Overload”


Jon Benson

Legend has it that a great commander once burned the ships of his fleet to ensure they had no choice but to fight an insurmountable foe. While they no-doubt felt plenty of fear, they had no choice but to face it.

One of the things holding you back from mastering online marketing may just be a fear of emailing too frequently.

Game Of Thrones creator George R.R. Martin once said, “Fear cuts deeper than swords.” Well, for email marketers like you, this “sword” can slice right through your marketing goals. It can drag you back to the old, ineffective ways of thinking, like falling for “Shy Send Button Syndrome”, the belief that sending only a few emails a week to your subscribers is the way to go. This can flat-out derail your success.

Currently, 95% of all marketers fail due to poorly written emails. Combine this with the fact that over 65% of your list want to hear from you more frequently, according to Marketing Sherpa. I think buying into this fear is partially to blame, along with the various ‘gurus’ out there and our obsession with list size being the end-all, be-all — sources that often support this myth and fan the flames of misinformation.

This has a hefty price tag: it can harm you by shutting down your rapport and top-of-mind effect you want to have with your readers.

You can also buy into this ‘Inbox Overload’ fear and watch your sales decrease to the point of where you lose all motivation.

I remember when I first paid that price. I first noticed it when I first started growing my list. I was scared of unsubscribes and pissing people off. I had no idea they actually wanted to hear from me.

Then I noticed that some of the top marketers were emailing me once, even twice a day! I figured out pretty quick that I was doing it wrong.

It hurt my progress considerably by limiting the number of sales I was making, and I experienced a decrease in rapport.

Also, my list started to forget about me. My competition got a leg up, and it took me years to get that advantage back. Fortunately, I overcame it by overcoming “Send Button Syndrome” — an irrational fear of hitting that send button.

I made it a practice to email every day for a month. My sales doubled, and soon I took on Dean Jackson’s mantra:

“Only email on the days you want to make money.”

So true.

I spent the past two years working on a fearless approach to email marketing and helping friends and colleagues do the same. They were struggling to auto-pilot their business income using email marketing, and more often than not, this fear is one of the reasons they struggle.

Now, it’s true: what’s right for me and other successful email marketers may not be right for you. However, if you’ve bought into the fear of emailing too frequently, you may want to consider rethinking things.

Hope this helps!

Jon Benson
Creator, Email CopyPro

This blog post created with Email Copy Pro.


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