{"id":4171,"date":"2021-03-25T20:16:05","date_gmt":"2021-03-26T03:16:05","guid":{"rendered":"https:\/\/jonbenson.com\/?page_id=4171"},"modified":"2022-01-12T13:05:51","modified_gmt":"2022-01-12T21:05:51","slug":"about","status":"publish","type":"page","link":"https:\/\/jonbenson.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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If I Get A
Second Chance...<\/font><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I\u2019m 38, and I\u2019ve just had a
\nmassive heart attack.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It was inevitable…. I'd let myself become obese, eating mounds of junk food and working routinely until 3 a.m. while building my first company, a design firm, to a cozy $1M in revenue.<\/p>

But lying under whirling helicopter rotors as I'm being airlifted to the hospital in what feels like a metal coffin, I'm not thinking about design or money. With massive chest pain, all I think is<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"I didn\u2019t do enough. I didn\u2019t love<\/i> enough.
There\u2019s so much left on the table!\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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I vow to live better <\/span>if given a chance. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I grew up in Texas, a single child of two teenage sweethearts who progressed no further than 7th grade.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I often describe myself as an Alpha-Beta male, meaning on one hand, I\u2019m an Alpha male. On the other hand, I have a softer side.<\/p>

The alpha male in me comes from my father, a hard-nosed manual laborer on the Texas railroad for 36 years who was also a World War II medic. He was every bit Tom Hank\u2019s character in Saving Private Ryan<\/i>,\u00a0 stoically walking into enemy fire and facing unimaginable horrors. Dad wasn\u2019t one to wax philosophical. But he loved my mother with a passion, he gave me one hell of a work ethic, and he got me into boxing and martial arts.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conversely, my mother nurtured a softer side. She was a hopeless romantic. I once took her to Mexico for a vacation, a country she\u2019d always wanted to visit. On the first day, she\u2019s happy. Twenty-four\u00a0hours later, she\u2019s crying.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cI miss Dad and need you to take me home,\u201d she demands. \u201cMom, you\u2019ve only been here two days,\u201d I respond. \u201cThat\u2019s two days too long!\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Me, my mom, and my dad...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Reading Shakespeare awakens in me a love for words.... I don't know it then, but the seed of copywriting has been planted in me.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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When I was 13, she introduces me to Shakespeare\u2019s Romeo and Juliet<\/i>. I immediately fall in love.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The beauty of the poetic language\u2026King Lear, Macbeth, and Merchant of Venice<\/i>\u2014don\u2019t even get me started! Shakespeare seals my fate as a copywriter because his writing awakens a love of words and a love of romance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fit over 40<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I escape death by a heart attack, and I do a reset on my priorities.
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I dive back into nutrition and bodybuilding. In 10 weeks, I do a fitness shoot. In two years, at the age of 40, I\u2019ve reversed blockage in my arteries and written my first book, Fit Over 40<\/i>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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I still do fitness shoots to test myself, and shot for the cover of \"Ironman\", the bodybuilding magazine, when I was nearing 50. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Then I meet a guy named Tom Venuto, an \u201cInternet marketer.\u201d
\u00a0The meaning of the term utterly escapes me\u2026but it \u201csounds sexy,\u201d so I dive in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On the third day of the book\u2019s promotion, I hand the keys to my VP of the design firm, quit, and take off on a second career: Internet marketer.<\/font><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Internet marketer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At 43 I make a move to \u201ccopywriter.\u201d I bomb miserably with the first, second, and third versions of the sales letter for my next book, The Every Other Day Diet.<\/i>\u00a0But then I make a very UGLY video with no pictures\u2026only black letters with red words and my voice reading them\u2014and the Video Sales Letter (VSL) is born.<\/p>

I didn\u2019t try to start an industry, but that day, that\u2019s exactly what happened. And I went from a fitness guy to a \u201crenowned copywriter\u201d almost overnight. I wrote \u201cTruth About Abs\u201d and voiced it, and it became a $40M letter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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One of the earliest VSLs for Pimsleur Approach. Here we
experimented with \u201cdoodle art\u201d and slide text combinations.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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But I am a guy who almost died from
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I know money isn\u2019t the ultimate.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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And I know two kinds
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First, I love words.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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They\u2019re a beautiful way to woo others to life-changing ideas. The Alpha-Beta male in me likes to appeal to both sides of the brain. My left brain loves rhetorical logic, where its premise A or B with a conclusion. But my right brain loves the art of using words to connect with somebody\u2019s soul. Most recently, my love of words led me to create the world\u2019s first automated copywriting software.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Secondly, and more fundamentally,
I love what I call \u201cEpic Love\u201d<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2026the rare, glorious, and transcendent love like Romeo and Juliet. After experiencing it, it\u2019s become my most profound reason for living. So I\u2019m authoring a book about love, sexuality, and relationships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Words, love,<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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fitness & bodybuilding,<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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martial arts, poetry, <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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and playing bass\u2014<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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this is my life today.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s part alpha. It\u2019s part beta. And most importantly, it\u2019s how I\u2019m utilizing my second chance at loving enough, doing enough, and leaving nothing on the table.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Check out some of my<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Music videos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jon Benson
\n\u201cANALOG KID\" - BASS COVER (RUSH)<\/span>
\n2019, Benson Studios\n<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Jon Benson
\n\"BACH, PRELUDE IN CM\" - SOLO, BASS COVER (JEFF BERLIN)<\/span>
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\n\t\t\t\t\t\t\t\t\t\t\t\"Jon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jon Benson
\n\"GIRLS ON FILM\" - BASS COVER (DURAN DURAN)<\/span>
\n2020, Benson Studios\n<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"Jon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jon Benson
\n\"FOOTLOOSE\" - BASS COVER (KENNY LOGGINS)<\/span>
\n2020, Benson Studios\n<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Here is an excerpt from a book of sonnets I wrote
called \u201cUnion,\u201d set to be published in 2021.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rebirth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Welcome now, the dawn of my awakening.<\/p>

Light from a new and distant sun I see
Ally of arousal from this secluded slumber
infusing my eyes with translucence unknown<\/p>

Spectrums of truth erupt in rays refined that
illuminate the chasm of this forgotten soul:
An Eden of mephitic fruit, of counterfeit Eves<\/p>

The hand of a Goddess extends to tenderly lift
my veil of low illusion, as she beckons me
toward the site of my grand assent<\/p>

\u201cEscape, my king, from this beguiling land of
Chimeras, adorned as desire. Abandon now
your bed of graves, and berths that have
known only specters of love.\u201d<\/p>

She with a strength eternal incites my incline
shielding with her wings my naked shell
from the newness of true light<\/p>

Then, reality awakens within
as a twin alongside my own rebirth \u2014<\/p>

For the distant sun burned not in the sky,
but was born from the beauty in her eyes,
and remains aglow by the radiance of her love.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Here is an excerpt from a book of sonnets I wrote
called \u201cUnion,\u201d set to be published in 2021.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rebirth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Welcome now, the dawn of my awakening.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\tLight from a new and distant sun I see
Ally of arousal from this secluded slumber
\n infusing my eyes with translucence unknown\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tSpectrums of truth erupt in rays refined that
illuminate the chasm of this forgotten soul:
\nAn Eden of mephitic fruit, of counterfeit Eves\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tThe hand of a Goddess extends to tenderly lift
my veil of low illusion, as she beckons me
toward the site of my grand assent\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\u201cEscape, my king, from this beguiling land of
Chimeras, adorned as desire. Abandon now
your bed of graves, and berths that have
known only specters of love.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tShe with a strength eternal incites my incline
shielding with her wings my naked shell
from the newness of true light\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tThen, reality awakens within
as a twin alongside my own rebirth \u2014\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tFor the distant sun burned not in the sky,
but was born from the beauty in her eyes,
and remains aglow by the radiance of her love.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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MY VENTURES & PROJECTS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The 3rd Person Cliff Notes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Born to his biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover.<\/p>\n

Almost none of that was true.<\/p>\n

What is true is the fact that Jon started his online empire in 2004 with the release of his first bestselling book, Fit Over 40.<\/i><\/b> The success of Fit Over 40<\/i> propelled Jon into the online marketing spotlight. His second book, The Every Other Day Diet,<\/i> became the #1 diet book on the digital landscape, landing in the hands over 200,000 customers. 7 Minute Muscle<\/i> came next, in 2008, and Jon became the first fitness author to have two Top 10 books on the ClickBank marketplace at the same time in two different categories (diet and fitness.)<\/p>\n

In 2007, shortly after the release of The Every Other Day Diet<\/i>, Jon began experimenting with a new way to market products online. He combined his training in NLP (Neuro-Linguistic Programming) and psychology with what became the world\u2019s first \u201cugly\u201d Video Sales Letter, or VSL.<\/b> This creation propelled Jon to Internet marketing fame and has since gone on to do well over $12B annually for marketers<\/b> in virtually every online industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Jon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Jon semi-retired from the fitness space in 2007 to focus on copywriting\u2014a skill he wanted to refine\u2014as well as helping other marketers create VSLs. This led to the creation of 3X VSL, and eventually Sellerator, the world\u2019s first software-driven VSL copywriting system.<\/strong> Sellerator eventually became Now VSL <\/strong>(NowVSL.com),\u00a0<\/strong>and evolved into the #1 copywriting course and software tool online<\/strong>. Jon remains one of the few copywriters in history to earn over $1B for his customers.<\/p>

Then,\u00a0 in 2016, Jon broke ground with copywriting AI, blending nascent artificial intelligence with HI (human intelligence), inside today's “power tool” for copywriters, marketers, and small business owners everywhere: CopyPro.ai. <\/strong>CopyPro is used by thousands every day, and will usher in a new form of selling sales copy online in late 2021, once again changing the Internet marketing landscape.<\/p>

Jon is the CEO of both Digital Publisher and CopyPro, which houses all of Jon\u2019s Internet marketing products, services, and free materials, as well as the CEO of Fitology.<\/p>

He is currently authoring a book on his experiences and study of love, sexuality, and relationships, Epic Love<\/i>, and is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side (his former full-time job.) He now splits his time between his primary home in Las Vegas, Nevada and lives part-time in stunning Vancouver, BC.<\/p>

He's also incredibly handsome, stunningly brave, endowed with assets that can best be described as “making Grecians of old envious”, owns so many yachts he's lost count, has tamed six Great White sharks, converting them into household pets, and once found a perfect 69-caret Canary diamond hidden underneath a subway seat cushion after defeating nine would-be armed assailants (at once) looking to steal an elderly woman's make-up case. He has thus earned the right to fictionalize and author both the first and final paragraph of all third-person bios about him.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Jon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

If I Get A Second Chance… I\u2019m 38, and I\u2019ve just had a massive heart attack. It was inevitable…. I’d let myself become obese, eating mounds of junk food and working routinely until 3 a.m. while building my first company, a design firm, to a cozy $1M in revenue. But lying under whirling helicopter rotors […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"acf":[],"yoast_head":"\nBillion Dollar Copywriter | Jon Benson<\/title>\n<meta name=\"description\" content=\"From fitness entrepreneur to renowned copywriter to inventor of the VSL, Jon Benson has done it all, and wants to share his story with you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonbenson.com\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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