{"id":34539,"date":"2023-06-18T13:37:07","date_gmt":"2023-06-18T20:37:07","guid":{"rendered":"https:\/\/jonbenson.com\/?p=34539"},"modified":"2023-06-18T15:00:09","modified_gmt":"2023-06-18T22:00:09","slug":"the-epic-email-sales-page","status":"publish","type":"post","link":"https:\/\/jonbenson.com\/the-epic-email-sales-page\/","title":{"rendered":"The Multi-million Dollar EPIC Email Sales Page: The Power of Irresistible Hooks"},"content":{"rendered":"\n

Welcome to the breakdown of one of my most successful sales letters – EPIC Email. Todd Brown, my friend and coach, played a key role in this project, so props to him. Now, let's crack open this powerhouse of a sales letter and look at the components.<\/p>\n\n\n\n

Note: you'll want to open the EPIC Email sales page in a new tab by clicking here<\/a>.<\/strong><\/p>\n\n\n

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The Pre-Header<\/h2>\n\n\n\n

In polishing the copy, Todd proposed a tweak to the phrase “from a dead list”.<\/em> His experience in the fitness, nutraceutical, and dating sectors led him to avoid too much hyperbole. These industries flourish on outlandish claims. In digital marketing, this wisdom became valuable, offering clarity on challenges faced in my past projects. Thanks to Todd, our pre-header became “Crazy sales even from a near<\/span>-dead list”, perfectly outlining the uniqueness of the offer, while making a more believable claim. This was the first hook on the page \u2013 the first of many!<\/p>\n\n\n

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The Captivating Headline<\/h2>\n\n\n\n

Todd's chosen headline, though unconventional, intrigued me. It features me speaking about myself, which was strange. I wrote it, but it was originally a sub-headline. The premise was simple: I stumbled on a system that was so potent it was embarrassing so-called marketing pros. <\/em><\/p>\n\n\n\n

Todd appreciated the audacity and the charm of it even more than I did \u2013 so much it became the headline. The headline also underscores the potent results from leveraging my EPIC Email system. <\/p>\n\n\n\n

The Unmissable Sub-headline<\/h2>\n\n\n\n

The phrase “Watch how sales flow in every time you click send” <\/em>resonated with us both. It leads with an immediate an obvious benefit – but one you can see. <\/strong>Both Todd and I are big on dimensional benefits. <\/em>These are benefits you can easily visualize. Just saying, “See more sales” isn't dimensional. Adding “every time you click send” made it immediately visceral…something you can see AND feel.<\/em><\/p>\n\n\n

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“Just 4 Emails”: The Ultimate Unique Mechanism<\/h2>\n\n\n\n

The core feature setting this offer apart is my focus on a “make-different” rather than a “make-better” offer. This fresh approach is about sending only four specific emails<\/em><\/strong>. This idea breaks from usual strategies, seemingly <\/em>shifting from daily email barrages to a less frequent, unique system. This is a bold statement that serves as a unique mechanism<\/em> – the big idea that's different than anything else. <\/p>\n\n\n\n

In truth, there are many of each…but at first glance you may think, “Is Jon saying you ONLY send FOUR emails?!” And that's the point.<\/p>\n\n\n\n

Highlighting the Unique<\/h2>\n\n\n\n

Now I spotlight the uniqueness<\/em> of these emails. Built on a novel copywriting approach, they differ starkly from traditional email techniques. Shifting the focus to this innovative method boosts its credibility over traditional tactics. This system helps extract more profit and sales, outdoing most email marketers sending daily messages. <\/p>\n\n\n\n

Plus, there's a subtle “something isn't working any longer” angle to the final sentence. In short, you're making a big mistake doing things the old-fashioned way.<\/em><\/p>\n\n\n

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No More Endless Sequences or Daily Emails<\/h2>\n\n\n\n

A profound revelation from Todd was the notion of “no crazy long sequences” or daily new email copy. This perspective, new to me, deeply resonated. The EPIC Email system breaks from the norm of hundred-deep email sequences or strict content calendars. It frees marketers from the daily email grind, allowing a more strategic, focused approach. The system's simplicity and efficiency shine as it deviates from and challenges the norm.<\/p>\n\n\n\n

Unlocking the Power of Four Specific Emails<\/h2>\n\n\n\n

We keep hammering the unique mechanism: the secret to massive sales potential lies in using four specific emails.<\/em> These emails are designed to drive a powerful audience response. Testimonials from novices and veterans alike affirm this approach's effectiveness. By employing these unique emails, you tap into a rich reservoir of untapped potential, using proven strategies to boost your revenue.<\/p>\n\n\n

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The Power of Presupposition And Sales Bullets<\/h2>\n\n\n\n

I love the NLP (Neurolinguistic Programming) use of what's known as presupposition. <\/em>This simply states for a fact something you want someone to believe. For example:<\/p>\n\n\n\n