Archives for June 15, 2021

Headlines Worth Millions

Wanna see some of the most profitable, money-making headlines ever written? In this series, we’ll look at history’s most lucrative headies…how they were crafted…and how you can ethically steal these techniques and apply them to your own print-money sales pages. AVOID if you’re allergic to more than one comma on your bank statement. Dive in…

Why Your Sales Copy Sucks

Nothing personal, cupcake. It probably blows. Or, at the very least, it could use a bit of spit and polish (minus the spit…who the hell writes these sayings?) First, we’ll examine why your sales copy isn’t working. Then we’ll turn it up a notch (to 11) and look at how you can turn simple words into money magnets. WARNING: Only watch this video if you want to make more money online. Otherwise, I suggest a Matlock marathon with your grandpappy. Dive in…

What Is A VSL?

I may be a bit biased, but I think VSLs are the King of the marketing jungle. That’s not just because I created them. (Well, that’s kinda because…) It’s because they sell like cold water after a marathon. Let’s take a look at what a VSL (Video Sales Letter) is all about. What makes it tick. And how you can use it to retire early. Dive in…

How To Write A Headline

There’s only one purpose to a headline. Nail it, and your sales increase. Blow it, and you lose a customer. That means 10-20 words can make you millions. Yep, headlines are that important. So how do you write one? Lucky you – I have a formula a child could apply to write a multi-million dollar headie. Dive in….

Winning The War Of Ideas

The words you choose really matter. Those words create the ideas that your client or prospect will see in their minds. The more clearly they see, the more readily they will buy from you. Here’s how you win the most important battle – the one taking place inside of the mind of your potential customer – and slice right through all that Internet noise negatively influencing your prospect. Dive in…